OZIQ-OVQAT MAHSULOTLARI BOZORIDA MARKETING STRATEGIYALARI.
Authors
Umarova Dilfuza
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Abstract
Maqolada oziq-ovqat mahsulotlari bozorida qo‘llaniladigan asosiy marketing strategiyalari va ularning tahlili qilingan. Jumladan, bozorni segmentatsiya qilish, mahsulot differensiyasiyasi, narx siyosati, taqsimot kanallari va raqamli marketing vositalarining ahamiyati yoritib berilgan. Shuningdek, iste’molchilar ehtiyojlarini aniqlash va brendga bo‘lgan ishonchni shakllantirish masalalari ham ko‘rib chiqilgan. Tadqiqot natijasida oziq-ovqat bozorida samarali marketing strategiyalarini qo‘llash orqali korxonalar raqobatbardoshligini oshirishi mumkinligi asoslab berilgan.
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