BUSINESS RESEARCH; FRAMEWORK, PROCESS AND MODEL
Авторы
J.A. XOTAMOV
S.D. TOXIRJONOV
Информация о публикации
Метрики
Аннотация
One of common mistakes in today's business world is strategic mistake of managers in understanding the business environment in the context of the market concept. Accordingly, the purpose of this study is to achieve a framework for conducting business research projects. In this way, it deals with the business and does not deal with the market research approach. Reported literature suggests that the logic of market literature has focused on the logic of business research. Therefore, in order to achieve this pattern, the available resources were first used to identify the indicators and elements of business research constituents. Then, the proposed pattern was designed and presented according to the reported cases. In the next step, the process was reviewed through the survey and consultation with experts. Eventually, the result of a two-step survey was to achieve a pattern for business research that could make the process in an 8-step platform.
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